How can custom apparel give you the most bang for your buck?
With marketing, out of sight is definitely out of mind.
If you have ever had custom apparel created for your business, or organization, then you know just how powerful of a tool that they can be.
They offer multiple benefits, such as:
- Creating walking advertisements
- Fantastic conversation starters
- Giveaways & contest prizes
- Boosting team morale
Create a walking advertisement.
Branded apparel is the most cost-effective way of promoting your business and creates a visual connect with your current and future customers.
When someone is wearing your company's T-shirt, your business name is out on the streets, effortlessly circulating through the public. Whoever is wearing the shirt, is doing the work. The legwork for you to advertise your business, that is. All you have to do is, print your company logo on a T-shirt and you are good to go.
Pro tip: Instead of choosing a standard color, like white or black, choose a t-shirt in your branding colors to have an added impact.
Spark a conversation.
Custom T-shirts are good at catching people’s eye and can leave a lasting impression on them. By simply wearing your branded apparel around town, you may attract many people who want to talk about the company or brand out of curiosity.
Pro tip: Be prepared! When a conversation is sparked you'll have a quick opportunity to share your "elevator pitch" and hand out a business card to the interested person.
Who doesn't love a freebie?
No matter what we all love free stuff. Giving away your company branded T-shirts at a business or public event is a proven way to reach new people and keep the current customers tied to your brand. The more value you provide to your audience, the more inclined to your business they feel.
As small business owners, we are always looking for an engagement boost on our businesses' social media pages. Branded apparel is an awesome contest prize. Engagement and advertising, that's a win-win!
Pro tip: Give your current clients one of your custom tees. They will wear it proudly AND put in a good word for you when a conversation is sparked with them.
Boost your team's morale.
Giving Out Company Wear Shows Employees That You Care.
Say it with me now: Giving Out Company Wear Shows Employees That You Care!
If you are buying promotional items for your staff, you will boost morale quickly. Because, who doesn't love free stuff? You can offer branded apparel as a gesture of appreciation. Your employees will feel more valuable and appreciated when they have a physical item that represents your gratitude.